Lesson3 min read
Talk to five customers before you build anything
The cheapest way to avoid building the wrong thing is five honest conversations — done right, not as a pitch.
1
Ask about their past behaviour, not your idea — what they did last time the problem hit.
2
If they've never paid to solve it, the pain may not be real enough yet.
3
Listen for the specific moment they look for a solution — that's your trigger.
4
Five conversations beat a month of building on a guess.
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