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What the data says

Most ideas don't die from competition.

They die untested. Here's documented research on why startups fail, why founders never start, and what separates the ones who ship — so you know where you stand before you build.

External, source-cited research.

Why most startups fail

The failure modes are well documented — and most of them are decided before a line of code is written.

~90%

of startups ultimately fail — across stages and sectors.

Failory
~20%

of new businesses don't survive their first year; about half are gone by year five.

US Bureau of Labor Statistics
#1

most-cited reason in startup post-mortems: no market need — building something nobody wanted.

CB Insights, The Top Reasons Startups Fail

Why founders never start

The gap is rarely the idea. It's the distance between having one and doing something about it.

“Make something people want.”

Y Combinator's core advice — talking to real users beats polishing in private.

Paul Graham, Startups in 13 Sentences
Launch now

Perfectionism delays the only thing that teaches you anything: real feedback. Ship early.

Y Combinator
< $100

and a week is enough to test the riskiest assumption before you commit to building.

Validate methodology

What predicts who ships

The founders who get somewhere share a few habits — and none of them require permission.

Distribution

First-time founders obsess over product; experienced ones obsess over how customers find it.

Peter Thiel, Zero to One
One customer

A sharp, specific customer beats a vague “everyone” — narrow is what gets built and bought.

Y Combinator
Iterate

Ship, measure, adjust — the founders who loop fast outrun the ones who plan forever.

Y Combinator

The odds favor the ones who start.

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