Breakdown4 min read
How to actually read a competitor map
Finding competitors is easy. The value is in seeing the gap they all leave open — and whether you can defend it.
1
Plot rivals on the two axes that matter to the customer, not to you.
2
An empty quadrant is only an opportunity if customers actually want it there.
3
The status quo (spreadsheets, doing nothing) is usually your real competitor.
4
Ask: when an incumbent notices you, what stops them copying you in a week?
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