Lesson3 min read
Pricing your first product: anchor, don't guess
Price against the cost of the problem, not your costs. Then test the number before you commit to it.
1
Anchor on what the customer already spends to cope today (time, tools, staff).
2
One simple price beats three confusing tiers at the start.
3
Test willingness to pay with a real checkout, not a survey.
4
Charging too little signals low value and attracts the wrong customers.
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